As Samsung faces a terrible setback in UK supply, Have they just done another Apple?

Placed your cash with one of the big operators weeks in advance to secure yourself a Samsung Galaxy S 4? Have you been disappointed? Well if not your very lucky – most of the unfortunate customers who pre ordered their Samsung Galaxy S 4 from the ‘big’ network operators in the UK have still, yet to receive their coveted Galaxy. Supplies of the British Samsung Galaxy S 4 have been extremely low that operators have not been able to ship even 50% of the orders that customers placed with them weeks in advance.

UK networks and Samsung are failing their customers, and are in dire efforts to find stock from company stores elsewhere around the world. A Vodafone statement on the issue:

“We have dispatched phones to customers who pre-ordered, although we still don’t have enough to cover all pre-orders… We’re working with Samsung to get more devices as soon as possible.”

Obviously Vodafone and Samsung underestimated the uptake of their latest arrival and the likely implications. O2 and Three Mobile are also spinning the same story: “Our stores had minimal stock to fulfil some pre-orders,”.

imageSamsung Galaxy S 4’s have been selling like hotcakes worldwide in the first couple of days it has been on sale. Nevertheless it is not uncommon for popular phones to run out of stock, theorists and cynics have even speculated that Samsung deliberately cut supplies to ensure a ‘sell out’ performance. Samsung’s underestimate of their S 4 sales figures is likely to set back its rise to fame. Samsung is directly taking on the likes of Apple’s iPhone 5 and HTC’s One – and a surge in sales figures is what they would of hoped for.

Samsung is trying to fight to remain ‘smartphone’ king in a ever growing war against the likes of Apple. Yet today you will find online the hate, spite and malice of non-Apple users that state the Cupertino company is far from innovative. These views are completely valid, understandable and can be acknowledged with evidence. The argument – Apple has yet to release a truly innovative product such as the first iPhone, only mere incremental upgrades. The iPhone 4 to 4S was no more than a visual rebrand – yet people became brainwashed by Apple’s marketing.

The same applies to the iPhone 5, many feel it lacks in ‘WOW’ as well as original Apple ‘innovation’ that so many prized in the first iteration. Yet as we accuse Apple of lack of innovative new features, could the same be said for Samsung. They have not really added any major new features to the Galaxy S 4, they’re clever marketing would try to persuade you otherwise. The Galaxy S 4 features a new 5inch screen, quad core processor and the ability to control the display with your eye. Apart from this, not much else is added. Samsung made fun at Apple in their series of ad’s pointing out the ‘next big thing’ was already here with the Samsung Galaxy S 3 in comparison to the iPhone 5. Samsung has instead fallen into the trap, they themselves laid so carelessly. Samsung had previously shone as a beacon of mobile innovation when upgrading the S2 to the S3, it broke records and made a lot of people happy. But in retrospective the Galaxy S 4 seems a little ‘incremental’ in features when we look at the history of Samsung.

The features offered by the S 4 can mostly fall into the category “use once, never again” – they seem cool at first, but aren’t really useful at all. Likewise Siri for iPhone could possibly fall into the same class. Samsung’s ‘Smart Pause’ is the latest gimmick to offer a suppose value add to the user – but the true functionality seems lost in translation. While Apple and Samsung are at each others throats, arguing over their features on offer, it seems rather trivial to note that actually neither has offered any real advantage this time round.

apple-vs-samsungWith the launch of the Samsung Galaxy S 4 done and dusted, we wait for the launch of the next iPhone in comparison. Innovation can actually be more of a personal preference – innovation is a key part of the market And if neither side can trump each others innovations, we seem to be at a stalemate.

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