Piracy is a major issue, so how do you prevent those intending to illegally download or share a movie from doing so? Widespread censorship? Internet monitoring? Harsh punishment? No – none of the above as Netflix wishes to point out. Netflix and their higher command have now told the media that most people would prefer the legal route.
Ted Sarandos, Chief Content Officer of Nettflix, has said that wherever Netflix opens as a service , piracy drops as a direct affect. Sarandos told Stuff that when Netflix launches in a territory consequently the BitTorrent traffic also declines:
“One of the things is we get ISPs to publicise their connection speeds — and when we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows,”
Netflix has been a growing player in the film industry since 1997 – the company started off as a humble recommendation company, recommending films based on users reviews and a engineered algorithm. Piracy has been met with harsh opposition and legislation in prevention over the last few years. But Ted Sarandos believes that legislation is not the answer to solving intellectual piracy. Admittedly the only way to solve such a problem is to address the underlying issues with internet piracy. Many, including Sarandos, believe that the issue lies with the movie studios and copy right holders who make it extremely difficult for “honest” users to be able to access a variety of films for a sustainable price.
“The best way to combat piracy isn’t legislatively or criminally but by giving good options,” he said.
Netflix currently offers a service for £5.99 a month and has made a concerned effort to promote legal methods of watching films and content in past months. Netflix is a wholly based internet service and requires a ‘tried and tested’ internet connection. Wherever Netflix launches, ISP’s work with services and industry to improve users connections speeds, providing a better internet service in all. You would think a higher internet connection would mean that there would be an increase in the illegal pirated films downloaded. Surprisingly this is not the case. Services and industry are now utilising the improvement in connection to use the internet as a method of marketing in legal alternatives and not an illegal hub for pirated films.
Netflix is seen as a core service in locations that are limited in legal alternatives to pirated downloads. Internet streaming is a possible solution to internet piracy and copyright infringement. Like the Chief Content officer of Netflix, many believe that services such as Netflix can offer a better incentive than legislative punishment. Piracy is a outcome of inaccessibility to content, the lack of infrastructure and the general better, wider options offered by piracy. To solve piracy and solve content infringement a sustainable method of providing content to users is required. Netflix is a start, Netflix will not be the only answer, offering better alternatives is the beginning.