Adobe has been a leading player in the entertainment and media creation market for several years. Their Photoshop editing suite and likes of their CS Master Collection is a a world acclaimed piece of equipment. Adobe has previously updated its Master Collection of CS products on a regular basis, the highlight of any editors year. Yet today, at their MAX Conference in Los Angeles, the company made an unexpected move to head a bit higher into the sky with cloud subscription services.
Adobe has axed dedicated software packages such as Photoshop CS6 and has rebranded them Photoshop CC; the company has stated that it will continue to support CS6 for years to come. The move arrives as Adobe and their competitors are moving further into the realms of cloud computing. The ‘CC’ standing for “Creative Cloud”, Adobe had moved its resources onto Creative Cloud over the last few months. Photoshop CS6 will still be available for download with bug fixes to come but will not be the standard advertised product from Adobe, instead in June they’ll launch InDesign CC, Photoshop CC, Dreamweaver CC and Premiere Pro CC. Adobe is said to have made an “accelerated” move to cloud computing, its current brand of Creative cloud apps will be receiving a make over and will now be introducing better cross device collaboration. This move will break down the barriers of platform computing that currently exists, Mac users will be able to save their work to Creative Cloud and access the files on iOS or Windows at their convenience.
The applications themselves will not run in the browser but instead are downloaded locally and activated for a users CC account. Users will be required to cough up cash on a 12 monthly basis and instead of purchasing the whole suite can also grab a single app membership. For a limited time users will be able to pay only £13.99/month for Photoshop CC (other prices not confirmed).
Adobe had previously touted its CC services as a way of storing and sharing files, several apps already could connect and save to the online server but now marks the point where CC takes over the whole creative process. CC will no longer be a method of storing files but will become the distributor of the products that people require. Many, including myself, can be hesitant when migrating services to the cloud. I am personally reluctant to trust my entire files to the cloud, the concerns over security and the fact I always have to be connected to the web is a big downfall. Like with the XBOX 720 rumours, some are not happy at the internet transition made by Adobe. It marks a long term move to the cloud computing, Adobe has adopted these new tactics in efforts to fight piracy, but it remains an untested method. Users may take time to become acustom to the new feel Adobe suite, like any cloud services it will face security troubles. We just hope that Adobe can work around these, it is yet been seen if users will be happy with paying monthly for applications they can currently get for a one off price.