Intel has released their new ‘Haswell’ generation of processors in an effort to advance their market position and try to regain their place in the industry. Intel has had a declining influence in mobile computing and general purpose computing since the advent of the smartphone and are now trying to retake ground. Since the likes of the smartphone including Apple’s iPhone and Samsung’s Galaxy smartphones run on ARM architecture, rivals to Intel’s products and now have found themselves with a slightly more emptier order list than they would like.
The Haswell chip is designed to be more power efficient and battery conservative over older models of their processors. But as today we see that computing, even general computing, requires more and more horsepower behind it – they have also bumped up the graphics to be able to cope. The latest generation processor seems to have left the desktop behind in Intels ever waging war against the likes of the British ARM firm who has taken the mobile world by storm. Intel has tried to produce the best of both worlds with integrated graphics and improved performance. Intel has made leaps and bounds in trying to improve their designs and performance in not just desktops and has realised that the laptop and portable market is their biggest audience. Intel Haswell processors are hoping to save Intel from impending doom. The Windows Surface Pro, Microsoft’s flagship device running Windows 8, hasn’t sold as well as expected. Windows 8 has found itself at the centre of controversy around a confusing and inefficient UI.
Haswell and Windows 8.1 are a likely attempt at resurrecting the fading PC market. Haswell has been designed to be cooler and smaller than previous Ivy Bridge processors, therefore a smaller or fewer fans are required and the devices themselves become thinner. As well as this devices are going to require less charging and mean people can browse longer. Intel and Microsoft hope to regain lost ground that the mobile market took – Windows 8.1 is intended to aid in this battle and is likely to be a small factor. The addition of the start button isn’t really going to make me buy or forget about PC’s and it is at the end of the day – innovation and hardware performance that drags me in. Haswell boosts the battery life by 50% and is working on improving mobility performance. Their upcoming low voltage models resemble that of a SoC system and allow for USB and others to be implemented on the chip. However Intel has directly abandoned the desktop through Haswell, the lack of true power updates and dedicated desktop performance, is has double the raw graphic computational power and is an attempt at mitigating the competition.
Intel has introduced Haswell to try introduce and revive their mobile market, in recent years the dominance of Intel has dwindled. We expect Intel to work hard over the next few week to get Haswell into PC’s around the market – Intel will try to regain power, but it will have to tackle the gigantic post PC revolution we have all fallen into.