New Samsung Alpha Takes On a Metal Personality – You Might Recognise It

The new Samsung Alpha has taken on a metal personality, not yet seen before on a Samsung product. It might be a personality that you find familiar, resembling that of an already existent product? No?

Samsung launched the Alpha this week, after weeks of leaks. Now it appears the Alpha has taken on a whole new design practice – embracing metal.

Under the hood, the Alpha is a stripped down Galaxy S 5. It has accentuated metal sides, that make the phone look a lot like the iPhone 5s. It is considerably thinner, lighter, than any other phone at 6.7mm and 115 grams. Samsung said they took a “fresh approach” to the Alpha; something it should really be considering in the face of terrible downwards sales.

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The screen only features a 720p resolution and has a octa core   Exynos 5 with quad 1.8GHz + quad 1.3GHz CPU. We’ve got a 1,860mAh battery – which is lacklustre compared to the GS5’s. Onboard is 2GB RAM, 4K video capture, 12- and 2.1-megapixel cameras, NFC, S Health, a fingerprint scanner, Gear wearable connectivity and the usual spray of Google Apps.

Samsung will be offering 32GB of storage, with no microSD card slot.  The Alpha will land in September, with varying models for US consumers.

Let us know what you think about the Alpha. It clearly marks a new design phase for Samsung, it’s iPhone-esque; but still holds its own identity.

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