The end of an era… The last cry… Not quite yet, but the end could be on the horizon. For the first time in the UK, last year, SMS texts fell as the rise in internet services such as iMessage, Snapchat and WhatsApp grew.
She’s gone. That didn’t last long. Burnt to the ground, in a flurry of flames and anguish. Or maybe not. But either way, Alicia Keys has gone, left Blackberry and has flown with the high winds.
Motorola has launched its own customisation, build your own phone tool, named Project Ara.
I never really got into Pick ‘n’ Mix. The whole idea of swapping, selecting and choosing was just too much effort, when all you wanted were some sweets. Plus, think of all the other grubby hands that might have pawed over our chocolate mice. But it seems that pick ‘n’ mix is becoming a popular trend in the mobile market, where people require their own, personal device.
Continue reading I Never really liked Pick ‘n’ Mix, but wait… On a phone…
Microsoft has decided it feels serious about the smartphone market, as fledgling attempts so far have left the company straggling behind. Microsoft has bought the smartphone arm of Nokia for £3.2bn ($7.2bn) in efforts to try and expand its foothold in the mobile market. Redmond will also be spending another $2.18bn in licensing Nokia’s patents.
Finalising the deal will mean that several high ranked Nokia executives will find their way into Microsoft and this included the highly rumoured next CEO, Stephen Elop. Steve Ballmer announced his resignation within 12 months last month and Microsoft has now been on path to find a new CEO, to tend the wounds Ballmer left behind. Also set to join are Jo Harlow, Juha Putkiranta, Timo Toikkanen and Chris Weber.
“For Nokia, this is an important moment of reinvention, and from a position of financial strength, we can build our next chapter. After a thorough assessment of how to maximize shareholder value, including consideration of a variety of alternatives, we believe this transaction is the best path forward for Nokia and its shareholders.” said Siilasmaa
The signs are clear, Microsoft knows that it needs to succeed on something, and the mobile phone market is looking like a prime target. Strangely enough Nokia had practically devoted its product line to Microsoft’s Windows Phone; therefore the takeover seems like a slight hint of distrust in the firm or reassurance for Microsoft – as so much rides on their partner’s mobile success. Nokia’s pledge has helped Windows Phone creep to No.3 in the mobile OS listings, a head of BlackBerry, bust still a far way off iOS and Android.
“Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” Steve Ballmer said in a press statement.
Ballmer went on to add that: “Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution”; all matters that Microsoft has previously struggled with during their previous hardware attempts. Microsoft has had little growth in their smartphone market until recently and they’re record of innovation isn’t super. The acquisition of Nokia may speed up this process.
Microsoft will gain an extra 47,000 employees, some transferring from Finland and will delve into their overseas hoards of cash to finance the deal. Microsoft’s deal mean that they’ll acquire 8,500 Nokia design patents and around 32,000 utility and application patents. This move will mean that Microsoft will be on the road to making it big in the smartphone market. Nokia will now work even more closely with their bigger partner, Microsoft. But it seems to be more of a one way bargain for some. Microsoft will now be guaranteed higher gross margins on each sale, previously $10, they’ll now rake in $40 per sale. Big money for Microsoft, who need all the growth they can get.
While Nokia also sells off its non-Windows Phone unit as well, the firm has said it will continue work on “advanced technologies” and their HERE location services.
With Microsoft and Co. now making even more steps into the hardware industry, this might be the new Redmond we get used to. In the past in hasn’t worked out too well for them and they haven’t succeeded on their own. But now with an acquisition of Nokia know-how, they might make themselves a little more known. For Microsoft it is a chance to scout further for a new CEO, with Elop already high on their listings. Windows Phone may now make the leap forward as a viable third choice in the market, if Microsoft play their cards right. Under the table it might be another story, we are yet to see if the deal is really about developing Windows Phone or grabbing a new CEO? Maybe it’s both. But until Nokia Shareholders give approval of the deal, we’ll have to wait and see if this will be the saviour Microsoft had hoped for.
N.O.W: Moto X and the Rainbow of Colours
This week we experience every colour of the rainbow possible. The launch of the new Moto X by Motorola, gives us the opportunity to have a look at some of the new, and old, designs for the device. The current news regarding XBOX, is that everyone hates them. That said – Microsoft is still brave enough to announce a hardware spec change, months before. What do you think? And the new iPhone might see a fingerprint scanner added to the home button. Will your fingers be safe from thieves?
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The Candy Man – Property of Samm Davis Jr 20th Century Records
Gadget Nibble N.O.W is a new series of videos that will be uploaded to our channel – aiming to bring you the news of the week – today.In this episode Tech Tom discusses the delays in the iPad Mini, Microsofts woes with the EU and the relaunch of Jessops. As well as coverage of the upcoming launch of the Call of Duty Blacks OPs 2 map pack ‘Uprising’. Thanks for watching.